Expectations and Satisfaction to Measures to Assist Debtors of Service Recipients of the Government Savings Bank Phaholyothin Office

Abstract

The objective of this research was to study 1) the media exposure behavior, the service using behavior, the expectations before joining assist debtors, the satisfaction after joining assist debtors and the behavioral trends in service using of debtors, 2) the relationship between the expectation to assist debtors and the media exposure behavior, 3) the difference between the expectation and the satisfaction of service recipients with assist debtors, 4) the relationship between the satisfaction to measures to assist debtors with behavior of the service recipients. This research is quantitative research, use an survey research model. The sample group consisted of 300 people, including those who received assistance measures for debtors of the Government Savings Bank Phaholyothin office, by using Taro Yamane’s formula. Data was collected using a closed-ended questionnaire. The statistics used were percentage, mean, standard deviation, Pearson’s Product Moment Correlation Coefficient and t -test.

The results showed that: 1) the media exposure behavior at the level of exposure to the media. The Service using behavior, most of them use housing loans. Use service for a period of 2-5 years and join the measures to assist debtors to borrow money for daily use. The Expectations on measures to assist debtors at a high level. The Satisfaction of measures to assist debtors at a high level. The Behavioral trends in service using at a high level. 2) the expectation on measures to assist debtors, there was no significant relationship with the media exposure behavior. 3) the expectation on measures to assist debtors was significantly different from the satisfaction on measures to assist debtors. 4) the satisfaction on measures to assist debtors was significantly related to the service using behavior of Service Recipients.