Consumer Behavior on Shopping Products Imported from China

Abstract

This Article aimed to study 1) behavior Level of brand image, marketing mix and decision on shopping products imported from China 2) Compare the purchase of  consumers on shopping products imported from China by personal factors. This research employed            a quantitative research method. The sample was 400 people in Bangkok and have purchased products imported from China at least once. They was selected by purposive sampling, the instrument for collecting data was questionnaires. Analysis data by frequency, percentage,       t-test and one-way ANOVA. The research results were found as follows; 1) consumers' behavior about type of imported products from China at the most were fashion clothes. The number of shopping products imported from China was 1-3 times per month. The average cost of shopping products imported from China was 501 – 1,000 baht each time. Oneself was the most important to consumers' decision to shopping products imported from China. The main reason for shopping products imported from China was cheap and shopping from Shopee. 2)Consumers have different gender, age, education level, occupation and income, there is decision on shopping products imported from China not difference. The findings from this research; import business operators can use it as information in marketing planning to develop businesses to meet consumer demand and used as the basis for planning the import of goods to meet the target group.