Factors Influencing the Purchase of Second-hand Branded Clothing in Bangkok and Its Vicinity
Keywords:
Economic motivation,Sustainable motivation, Ethical motivation, Nostalgic motivation, Creative motivation, Attitude, Personal norms, Behavioral control, Purchase intention, Past purchase experience, Sustainable purchasing, Conspicuous consumption, Second-hand branded clothingAbstract
This research aimed to examine the relationships between factors affecting second-hand branded clothing purchase decisions in the Bangkok Metropolitan Region. Data were collected through questionnaires using stratified random sampling from 441 respondents and analyzed using descriptive statistics and structural equation modeling.
The findings revealed that economic motivation, sustainable motivation, and creative motivation positively influenced purchase attitudes. Consumers prioritized value, resource consumption reduction, and opportunities for creative expression. Ethical and nostalgic motivations did not significantly influence attitudes as consumers emphasized price and quality factors more. Attitudes positively influenced purchase intentions, affected by personal norms, purchase experiences, and sustainable consumption. However, behavioral control had no influence on purchase intentions due to consumers' lack of confidence in assessing product authenticity. In Bangkok's context, second-hand purchases emphasized value and quality over social status. The study reflects modern consumer behaviors that consider sustainability, economic value, and personal identity expression.
Keywords: Economic motivation; Sustainable motivation; Ethical motivation; Nostalgic motivation; Creative motivation; Attitude; Personal norms; Behavioral control; Purchase intention; Past purchase experience; Sustainable purchasing; Conspicuous consumption; Second-hand branded clothing
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