Model of Retention Medical Clinic Personnel in Bangkok

Abstract

This research aimed to 1) To study the psychological factors, managerial factors, organizational culture, and job satisfaction of employees working in medical clinics in the Bangkok Metropolitan area. 2) To examine the structural relationships among psychological factors, managerial factors, organizational culture, and job satisfaction of employees in medical clinics in the Bangkok Metropolitan area. 3) To investigate the influence of psychological factors, managerial factors, organizational culture, and job satisfaction on employee retention in medical clinics in the Bangkok Metropolitan area. And, 4) to study and propose guidelines for developing a personnel retention model that enables employees to remain in the organization for a long time and perform their work effectively. The research used mixed method research. The quantitative research used a questionnaire to collect data from 380 medical clinic employees in Bangkok, aged 25-45 years, and the qualitative research used an interview form with 12 executives or doctors who were owners of beauty clinics. The researcher used the purposefully sampling method and in-depth interviews. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and Structural Equation Modeling (SEM). The results of the research found that the structural equation model was consistent with the empirical data with Chi-square = 240.778, df = 131, p-value = 0.765, CFI = 0.864, GFI = 0.862, AGFI = 0.855, RMSEA = 0.044 and RMR = 0.047. The factors that directly influenced the employee engagement of medical clinics in Bangkok with statistical significance at the 0.01 level were psychological factors, administrative factors, organizational culture factors and job satisfaction factors. It was found that important issues in retaining personnel include promoting a friendly corporate culture, creating career advancement paths, taking care of health and work-life balance, praising and rewarding employees, and promoting a sense of belonging to the organization.