Factors Affecting People’s Choice to Purchase Electric Cars in Bangkok and Surrounding Areas
Keywords:
Electric Vehicles, Value Assessment, Innovation, Innovation Adoption, Purchase DecisionAbstract
The objectives of this research were to examine factors influencing the decision to use electric vehicles among people in Bangkok and its vicinity. This research employed quantitative research; the sample consisted of 340 individuals aged 18 and above with their own income, living or working in Bangkok and the surrounding areas. The sample size was determined using the criterion of 20 times the observed variable. Selected through accidental sampling. Use questionnaires to collect data. Data analysis used structural equation modeling. The research findings revealed that the decision to purchase electric vehicles among people in Bangkok and its vicinity was most influenced by innovation acceptance, followed by value assessment, support, and perceived benefits, respectively.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของมหาวิทยาลัยราชภัฏสวนสุนันทา
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยราชภัฏสวนสุนันทา และคณาจารย์ท่านอื่นๆ ในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
