The Application and Development of New Media Art in Cultural Tourism Performances of the Taoist Immortal Culture: A Case Study of Penglai
Keywords:
The Taoist Immortal Culture of Penglai, New Media Art, Cultural Tourism PerformanceAbstract
This research aims to examine the unique characteristics of Taoist Immortal culture in Penglai, analyze the application and creative methods of new media art in cultural tourism performances, and propose strategies for enhancing the presentation of traditional culture in the digital age. The study is grounded in the theoretical frameworks of Pierre Bourdieu’s theory of cultural reproduction and dramatic semiotics, in conjunction with concepts related to new media art.
The research methodology includes literature review, case study analysis, and fieldwork in key tourist destinations in Penglai. The findings reveal that although Penglai holds a profound and well-established Taoist Immortal heritage, current forms of cultural presentation fail to meet the experiential expectations of modern tourists. Therefore, this study proposes innovative performance strategies—such as the immersive theater “Elixir Furnace,” mid-sea drone shows, and 3D mapping projection on ancient architectural sites like Penglaige Temple—leveraging new media technologies to enrich tourists’ cultural experiences with depth and interactivity. This research demonstrates the potential of new media art to revitalize and recontextualize traditional culture through dynamic representation, aligning with contemporary needs while preserving core cultural values. Furthermore, the findings serve as a practical reference for sustainable cultural tourism development and offer a replicable model for other heritage-based destinations seeking digital transformation in the era of Culture–Tourism 4.0.
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