Guidelines for Solving the Financial Problems of Students in the Lower Central Region
Keywords:
Financial Planning Behavior, Financial Literacy, Psychological Drivers, Youth Economics, Emerging MarketsAbstract
This study investigates the internal factors influencing financial planning behavior among university students in Thailand’s lower central region. Grounded in Maslow’s hierarchy of needs and the theory of emerging adulthood, the research examines the effects of basic needs, higher-order psychological needs, and age. Using a quantitative design, data were collected via a structured questionnaire from 418 undergraduates. Descriptive statistics and simple linear regression were applied. Results reveal that all three variables significantly and positively affect financial planning behavior (p < .01), with the model explaining 24.4% of the variance (R² = 0.244). These findings support theories in behavioral economics and developmental psychology, highlighting the role of need fulfillment and psychological maturity in fostering financial responsibility. Theoretically, the study affirms the relevance of motivation-based and developmental models in understanding youth financial conduct in emerging economies. Practically, it offers a foundation for developing targeted financial literacy programs, personalized counseling, and institutional policies to enhance resilience among emerging adults.
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