Innovation in Organizational Culture Management During Digital Transformation to Reduce Educational Inequality in Schools under the Office of the Basic Education Commission

Abstract

This article aims to: 1) examine the organizational culture management context during the digital transition that affects the reduction of educational inequality in basic education institutions; 2) develop an innovation for managing organizational culture during the digital transition to reduce educational inequality; and 3) evaluate the innovation of organizational culture management during the digital transition in basic education institutions. The study employed a mixed-methods research design, focusing on educational institutions under the Office of the Basic Education Commission (OBEC) located in the central region of Thailand. The sample consisted of 1,059 participants, including school directors (or acting directors), academic department heads, and social studies department heads. A multi-stage sampling technique was applied. Key informants included nine experts holding doctoral degrees in educational administration and those with expertise in digital-transition organizational culture management and innovation development for reducing educational inequality. Research instruments consisted of questionnaires, expert interviews, and innovation assessment forms. Data were analyzed using mean, standard deviation, and content analysis. The findings revealed that the innovation of organizational culture management during the digital transition comprised four key components: 1) administrative innovation, 2) organizational culture management, 3) organizational culture, and 4) digital transformation.