The Synergy of Tradition and Technology: Holistic Beauty Management through Traditional Thai Medicine and Contemporary Aesthetics

Abstract

This qualitative research explores the integration of Traditional Thai Medicine (TTM) with contemporary aesthetics to achieve holistic beauty management. The study investigates how traditional wisdom and modern techniques can synergize to promote sustainable beauty practices that benefit physical and emotional well-being. The primary objective is to propose a holistic beauty model based on this collaboration. Data were collected through in-depth interviews with 15 key informants, comprising certified Thai traditional medicine practitioners, spa therapists, dermatologists, and beauty business operators. Additionally, two focus group discussions were conducted with a sample group of 10 participants each, and two expert panel meetings were held with five key informants each to validate the findings. Purposive sampling was employed to select individuals with extensive experience and expertise in traditional and modern beauty practices. Data analysis was conducted using thematic analysis to identify patterns, themes, and interpretive meanings derived from participant narratives and discussions. The findings reveal that integrating herbal formulas, therapeutic massage, and spiritual balance from TTM with contemporary skin care, dermatological technology, and wellness trends fosters a comprehensive approach to beauty. This fusion enhances external appearance and promotes inner harmony, contributing to long-term beauty sustainability. The research provides a model for integrating cultural heritage into modern beauty paradigms and promotes innovation grounded in Thai identity.