Marketing Factors Affecting Selecting Homestay Accommodation of Thai People Case Study Aumpawa Floating Market, Aumpawa District, Samutsongkram Province

Abstract

           This research aimed to study 1) behavior factors in selecting homestay accommodation of Thai people case study Aumpawa floating market, Aumpawa District, Samutsongkram Province. 2 ) marketing factors affecting the choice of homestay accommodation of Thai people case study Aumpawa Floating Market. Using quantitative research methods. The sample group used in this research is 385 people. The instrument used for data collection was a questionnaire using non- probability method and accidental sampling method was used to analyze data using descriptive statistics analysis by finding the percentage, mean, standard deviation and t-test.
The research results found that 1) behavioral factors, most Thai tourists use homestay services to choose to travel with a group of friends with the purpose of traveling to travel and relax, vehicles used for traveling are private cars. The duration of the homestay stay is 1 night, 2 days. The reason for choosing to choose a homestay accommodation is the scenery around the area, including the beauty of the room, tranquility, reputation of the homestay, and the price of accommodation services are appropriate. Marketing factors affecting the decision levels of Thai tourists in all aspects are at a high level. When separated into the most aspects are physical evidence followed by product, price and place in the same level, promotion and finally is process.