BUDDHISM AND POLITICAL COMMUNICATION CREATING UNDERSTANDING AND PARTICIPATION OF THE PEOPLE

Abstract

Abstract

Political communication is a form of communication that has its roots in political discourse in ancient Greece, emphasizing the relationship between the sender and the receiver who have consistent goals. Successful communication affects life, society, economy, politics and education by acting as a tool for change at various levels of society. The communication process consists of 1) Sender: Sender must have knowledge and understanding to create politically correct understanding and avoid conflicts so that the receiver can understand better. 2) Message: Content of communication must be clear and useful to the public. 3) Message channel: Communication channels that use modern technology for fast and clear message reception. 4) Receiver: Receiver must have communication skills and good attitudes towards the message. In addition, monks play a very important role in political communication by acting as spiritual advisors and disseminating religious teachings to enhance knowledge, understanding and peaceful coexistence in society. The use of online political media by monks is an effective tool for creating knowledge, understanding and political participation among the public. Disseminating religious teachings and Dhamma discussions through online channels not only makes political communication faster and more accessible, but also strengthens close relationships between monks and the public and helps create a society with knowledge, understanding and cooperation in dealing with various problems. More mindfully and rationally.