THE PROCESS OF PERCEPTION OF THE NEW GENERATION OF YOUTH TOWARDS SONGKRAN TRADITION IN NONG KHAI PROVINCE

Abstract

Abstract

This research article aims to: (1) examine the current state of young people’s perceptions of the Songkran cultural tradition in Nong Khai Province; (2) develop the process of perception among the younger generation toward the Songkran tradition for the purpose of cultural preservation; and (3) disseminate the perception process among young people to support the preservation of the Songkran tradition in Nong Khai Province. This study employed a qualitative research approach, utilizing field research combined with a community participatory research approach. Data were collected from 30 key informants, including monks, community leaders, local scholars, and youths involved in traditional cultural activities. In addition, focus group discussions were conducted with nine participants. The research instruments included document analysis, in-depth interviews, field observations, and focus group discussions. Data were analyzed using content analysis and presented through analytical descriptive methods.

The findings revealed that young people in Nong Khai Province perceive the Songkran tradition through a blended perspective, combining an understanding of traditional cultural values such as merit-making and almsgiving, bathing Buddha images, and paying respect to elders through the water-pouring ritual with the enjoyment associated with water-splashing activities and the influence of social media. The perception process among youths is shaped through learning from multiple sources, including families, communities, temples, educational institutions, and digital media. Participation in traditional activities helps enhance understanding, attitudes, and awareness of the cultural significance of the tradition. Furthermore, the transmission of knowledge occurs through cooperation among families, communities, temples, educational institutions, and relevant organizations. This collaborative effort encourages youth participation in preserving and continuing the local Songkran tradition in a sustainable manner.