NEW LIFESTYLE, CULTURAL ADAPTATION DIMENSION IN THE TRANSITION FROM THE CORONAVIRUS EPIDEMIC SITUATION 2019 (COVID-19)

Abstract

Abstract

This research article aimed to: (1) analyze the components and develop a new-normal lifestyle model focusing on cultural adaptation amid changes resulting from the coronavirus disease 2019 (COVID-19) pandemic; and (2) evaluate the developed new-normal lifestyle model focusing on cultural adaptation amid such changes. A quantitative research design was employed. The population comprised Thai citizens from the five regions of Thailand, including Bangkok and its metropolitan area and the four major regions of the country. A total of 500 participants were selected using disproportionate stratified random sampling, with 100 participants drawn from each region. Data were collected using a structured questionnaire based on a five-point Likert scale. The questionnaires were administered through accidental sampling, and all completed questionnaires were examined for completeness prior to data analysis. The statistical techniques employed included frequency, percentage, mean, standard deviation, and exploratory factor analysis (EFA).

The research findings revealed that: (1) the new-normal lifestyle model focusing on cultural adaptation amid changes resulting from the COVID-19 pandemic comprised six major components: compliance with COVID-19 preventive measures, adaptation of activities to suit the COVID-19 situation, utilization of digital technologies during the COVID-19 pandemic, personal and professional development during the COVID-19 pandemic, coping with changes resulting from the COVID-19 pandemic, and appropriate conduct when participating in religious activities; and (2) the evaluation of the developed model indicated that both its overall appropriateness and overall feasibility were rated at the highest level.