อุ๊ยอาสา : การเพิ่มมูลค่าและพัฒนาผลิตภัณฑ์ด้วยเศรษฐกิจสร้างสรรค์เพื่อการพึ่งตนเอง โรงเรียนผู้สูงอายุบ้านใหม่เจริญมิตร อำเภอพาน จังหวัดเชียงราย (Grandmom Volunteer: Adding Value to Products for Self-sufficiency, Banmai Charoenmit School of Elder, Phan District, Chiang Rai Province)

Abstract

Banmai Charoenmit Elderly School, Phan District, Chiang Rai Province There are more than 30 students per academic year and those aged 55 and over. The school organizes classes every on Sunday. The courses focus on real practice. In most subjects, students will determine their own knowledge and interests, such as health care, vocational training, agriculture, mechanics and handicrafts. After learning and training, the elderly can practice at home and can be made as an additional career. Especially the dishwashing detergent that comes from classroom practice to brought to the production for personal use at home and sold at the community market. After being sold in the market, it was found that the packaging was not beautiful. They want to developed a dishwashing liquid product. This research aims to add value and develop products for self-reliance of the elderly. Banmai Charoenmit Elderly School, Phan District, Chiang Rai Province There are in-depth interviews with target groups and small group meetings. The results of the study revealed that 1) The researcher and the elderly group jointly created a product brand called " Grandmom Volunteer ", originating from the elderly people participating in the merit-making activities at the temple. cleaning the temple and washing a lot of dishes when there is a religious day Causing to mobilize volunteers from faith groups, most of which are elderly people 2) The researcher and the elderly group jointly changed the logo of the product from using the symbol of the elderly school. Later, the logo was developed to be in line with the brand name and the story of the product (story telling). 3) The researcher and the elderly developed product that to change new package, gift set and souvenir