A conscious awareness of the value of production That affect the customer's repeat purchase intentions on hand woven fabrics in Suphanburi

Abstract

          This research aims to study the components of value perception towards conscious woven fabric production group affecting customers’ repeat purchase intention in Suphan Buri province. This is a mixed research method for qualitative research method, the in-depth interview was used. Under quantitative research method, the questionnaires were utilized to collect data. A convenient random sampling method was implemented on 400 people. Data were analyzed in terms of percentage, mean, and standard deviation. The data were also analyzed by using multiple regression in order to predict the customer's repurchase intention at the 0.05 level of significance.

          The results of the study revealed that the factors of value perception on conscious production of woven fabric affecting the re-purchase intention of customers in Suphanburi province consist of: It was found that the most influential factor was in terms of commitment to production by natural methods, followed by attention to production safety. The researcher recommends that entrepreneurs should communicate their commitment to production to use natural methods at the same time, attention is paid to the details of the raw materials used that will not harm the buyer to the target group will help to raise the intention to come back to buy woven fabrics again.