Marketing mix factors that influence purchasing decisions Melon, Ban Nong Kang melon grower community enterprise

Abstract

             The preparation of this project is aimed at studying 1) To study the demographic factors of consumers, community enterprises, melon growers, ban Nong Kang 2) To study the level of opinion on market factors and the decision to buy melons of consumers, community enterprises, melon growers, ban Nong Kang 3) To compare the level of opinion about the decision to buy melons of consumers, melon growers, ban Nong Kang. Classified by demographics and 4) To study the market contribution factors that affect the melon purchasing decision of consumers of nong kang melon growing community enterprises, the samples used in this research are from consumers of nong kang melon growing community enterprises. The exact number is unknown, the number of samples is 400, the tools that use the query to analyze the data and find statistics: frequency, percentage, average, and standard deviation. Test statistics, T-Test values, F-Test statistics, and multiple regression analysis (MRA) to determine the relationship between variables.

          The results showed that personal factors include gender, occupation, affecting the decision to buy melon, community enterprises, melon growers, Ban Nong Kang, and factors in the market contribution of nong kang melon growers’ community enterprises, including products or services, price, marketing promotion. Personnel Process and physical characteristics Affects the decision to buy melon, a grower community enterprise. Melon Ban Nong Kan