Factors affecting the decision to choose the transportation service of Thai postal customers in Suphanburi Province

Abstract

                The objectives of the research are :1) To study the service marketing mix factors (7 P's) that affect the decision to choose the transportation service of Thai postal customers in Suphanburi province. 2) To study the service quality factors that affect the decision to choose the transportation service of Thai postal customers in the province. The sample consists of 400 Thai postal customers in the province, which is obtained using W.G. Cochran's formula.  In case of the population being unknown, the tools that are used consist of questionnaires, data analysis using statistics, mean, standard deviation and multiple regression analysis. The result shows that : 1) The service marketing factors are Products, Place, Process and Personal department that affect the decision to choose the transportation service of Thai postal customers in Suphanburi province that is  statistically significant at a 0.05 level. 2) Service quality factors that are Tangible, Responsiveness, Assurance, which affect the decision to choose the transportation service of Thai postal customers in the province, is statistically significant at the 0.05 level.