Cultural Tourism Development Policy to stimulate the economy after the 2019 coronavirus epidemic situation of Pom Prap Sattru Phai District Office Bangkok

Abstract

              Situation of the Coronavirus Disease 2019 (COVID-19) outbreak that has occurred around the world and has spread in Thailand since January 2020. Make a wide impact, including tourism that has been greatly affected. When the situation improves, the researcher is interested in studying the problem of cultural tourism development policy. to stimulate the economy after the 2019 coronavirus epidemic situation. and guidelines for resolving cultural tourism development policies to stimulate the economy after the 2019 coronavirus epidemic situation, a case study of Pom Prap Sattru Phai District Office, Bangkok. which is a qualitative research with in-depth interviews Data were collected from 17 key informants, who were selected by specific means: 11 representatives from government agencies, 4 representatives from the public sector from the community, and 2 representatives from the private sector. All of which must be involved in cultural tourism development policies. In the area of ​​Pom Prap Sattru Phai District Office and used to analyze the data according to the key issues in the study The results showed that.

            Problems in cultural tourism development policy to stimulate the economy after the epidemic situation of the corona virus 2019 found that. The key problem is There is a problem with creating jobs. Generate additional liquidity Stimulate public consumption through tourism. and generating income from the foreign tourist base with high spending potential Create a new structural balance to promote the revitalization of sustainable cultural tourism.

            Guidelines for revision of cultural tourism development policies to stimulate the economy after the epidemic situation of the corona virus 2019 found that. The key development approaches are: Aiming to develop the potential of members of the local community to have knowledge and skills necessary to participate in cultural tourism. The key mechanisms are. 1) participation from various agencies that support the community, 2) People and Personnel Development, 3) Adding value to local cultural tourism resources, 4) appropriate marketing for the community, 5) strengthening the network, 6) development of cultural attractions in the community, 7) Organizing activities to promote cultural tourism in the community and 8) Assessment with indicators of community and tourist satisfaction. This is to add the value of cultural resources to the local area. Developing to be a good host including development to connect various communities to be a sustainable cultural tourist destination.