A Structure Equation Model of Government and Private Management Affecting CommunityTourism Development Sustainable; Case Study of Donwai Floating Market, Nakhornpathom

Abstract

      This research aims to test the structure equation model of government and private management affecting community tourism development sustainable at Donwai floating market, Nakhornpathom through developed with empirical data and, Analyze a causal factors affecting community tourism development sustainable at Donwai floating market, Nakhornpathom with survey research. The data collected by questionnaires, testing with stakeholders 251 respondents who participate in community tourism development of Donwai floating market, Nakhornpathom. The research sampling was purposive sampling. The index of item-objective congruence (IOC) was 0.876 and reliability value of 0.912. The hypothesis testing used confirmatory factor analysis (CFA) and structural equation modeling (SEM). According to the analysis, (1) the causal relationship model was congruent with the empirical data (c² = 157.35,df = 117, c²/df = 1.345, P-value = 0.785, RMR = 0.160, GFI = 0.957, RMSEA = 0.027 and CFI = 0.998;shows that The statistical value of the model congruence of community tourism development model of Donwai floating market, Nakhornpathom sustainable through developed by the researcher with the empirical data, which was according to the assumption.And (2) the administration role of government and private sectors had an influence value at 0.46 statistical, and the participation had an influence value at 0.60 statisticalaffecting community tourism development sustainable at Donwai floating market, Nakhornpathom at the level of 0.05 statistically significant. The governance and private sectors must be a good management and system to good achievement results. The governance and private sectors be able to management and utilize tourism resources with fairness, transparency and accountability.