Factors that Promote Potential of Ecotourism Route in Phetchabun Province

Abstract

This academic article aims to: 1) present the factors that promote the potential of ecotourism routes, Phetchabun province by studying the factors that will affect the promotion of the potential, and 2) create guidelines for ecotourism routes, Phetchabun Province from the analysis and synthesis of the concept of promoting potential in tourism. There are proposals in order to promote the potential of tourism routes which is the main issues that consist of 9 factors: 1) Product, 2) Price, 3) Place, 4) Promotion, 5) People, 6) Physical Evidence, 7) Process, 8) Partnership, and 9) Perception. There must be a synthesis from the factors of location to provide tourist attractions and demonstrate potential that can be linked to eco-tourism destinations in other attractions in order to create a tourist route of Phetchabun province.