The Willingness to Pay for Purchase of Electric Vehicles of Consumer in Nonthaburi

Abstract

This research aims to study the willingness to Pay for purchase of electric vehicles of consumer in Nonthaburi province and to study factors affected the willingness to Pay for purchase of electric vehicles of consumer in Nonthaburi province. The data collected by questionnaires, testing with stakeholders 400 consumers who purchase electric vehicles in Nonthaburi. The research sampling was accidental sampling. The index of item-objective congruence (IOC) was 0.923 and reliability value of 0.971. The statistical analyzed data were frequency, percentage, mean, standard deviation and Multiple linear regression analysis.

Results of the research showed that the consumer had willingness to pay for purchase electric vehicles at a high level ( = 3.769, S.D. = 0.470) and factors influenced decision electric vehicles of consumers was at a high level ( = 3.719, S.D. = 0.444). The hypothesis testing revealed that the worthiness factor and interesting features of electric vehicles factor affected the willingness to pay for purchase electric vehicles of consumer with statistically significant at 0.05 level. The worthiness factor and electric vehicles technology factors affected the willingness to pay for purchase electric vehicles of consumer on awareness of need aspects at 0.05 level of statistically significant. The social factor affected the willingness to pay for purchase electric vehicles of consumer on alternative assessment aspects with significant statistical at 0.05 level. And found that worthiness factors, electric vehicles technology factors, social factors and concerned about the environment factors affected significantly the willingness to pay for purchase electric vehicles of consumer on purchasing decision aspects with statistical at 0.05 level.