Human Capital Development and Competitive Advantage for Operational Success of OTOP Enterprises in Ratchaburi Province

Abstract

       This research aims to study: 1) the level of human capital development and competitive advantage for operational success of OTOP enterprises in Ratchaburi province, and 2) the influence of human capital development on the competitive advantage for operational success of OTOP enterprises in Ratchaburi province. This research was the survey research, testing of 308 respondents who were OTOP enterprises in Ratchaburi province. The research sampling was simple random sampling. The index of item-objective congruence (IOC) was 0.814 and reliability value was 0.924. The statistical analyzing data were frequency, percentage, mean, standard deviation and Multiple linear regression analysis.

        The results of the research found that the human capital development of OTOP enterprises was at a high level ( =4.114, S.D.=0.437) and competitive advantage for operational success of OTOP enterprises was at a high level ( =4.029, S.D.=0.356). The analysis of human capital development and competitive advantage for operational success of OTOP enterprises in Ratchaburi province revealed that the human capital development; individual learning and strategic capability factors significantly influence the competitive advantage for operational success on efficiency aspect at the 0.05 statistical level. The organizational learning orientation, emotional intelligence development and strategic capability factors influence the competitive advantage for operational success on quality aspect with statistical significance at 0.05 level. The organizational learning orientation and strategic capability factors influence the competitive advantage for operational success on innovation aspect at 0.05 statistically significant. And, finally, the individual learning and emotional intelligence development factors significantly influence the competitive advantage for operational success on customer responsiveness aspect with statistical significance at 0.05 level.