Factors Affecting the Participation in Social Responsibility Activities of an Employee of a Company in Huai Khwang District, Bangkok

Abstract

The objectives of this research were to study: 1) the level of perception and attitude; 2) the level of participation in CSR activities; 3) the comparison of participation in CSR activities classified by personal factors; and 4) factors affecting participation in CSR activities. The research is quantitative, and the instrument is a questionnaire. Collected data with samples of 232 employees of a private company under the concept of Krejcie & Morgan (1970) with probability sampling and stratified sampling methods. Statistics used in the research include frequency, percentage, mean, standard deviation, t-test, F-test, and enter-type multiple regression equation analysis.

The results showed that: 1) the level of perception and attitude was high (=4.12, S.D.=.510); 2) the level of factors involved in CSR activities was high (=4.07, S.D.=.492); 3) personal factors related by gender, age, educational, job position, income, and work experience do not affect participation in CSR activities at a statistically significant level the .05; and 4) perceptions and attitudes affect the participation in social responsibility activities of an employee of a private company in Huai Khwang District, Bangkok at a statistically significant level the .05. The forecast of influence was .697, or 69.70 percent.