A Causal Relationship of Resource-Based View and Dynamic Capabilities Influencing Performance Effectiveness of Tourism Entrepreneurs in Phuket

Abstract

This article aims were 1) to analyze a causal relationship of resource-based view and dynamic capabilities influencing performance effectiveness of tourism entrepreneurs in Phuket, and 2) To study guidelines for increasing of performance effectiveness of tourism entrepreneurs. This research was quantitative research. The data collected by questionnaires, testing with 425 tourism entrepreneurs who received certified entrepreneurs in Phuket province. The research sampling was connivance sampling. The reliability value was 0.821 of the questionnaires. The statistical analyzed data were percentage, mean, standard deviation and the confirmation component analysis.

Results of the research showed that 1) the model of causal relationship of resource-based view and dynamic capabilities influencing performance effectiveness of tourism entrepreneurs in Phuket was congruent with the empirical data which an according of hypothesis. The guidelines for increasing of performance effectiveness of tourism entrepreneurs consists of 2 guidelines: 1) The guidelines emphasize innovation creating for provide opportunities to the tourists shared experience together such as Line groups, Facebook groups or application which accessed effectively to tourists. And 2) The guidelines emphasize to resized the structure organization for coordination and decision-making decentralizing to solve the problem quickly and efficiency.