The Behavior of using social media to access political information and decide on the selection of members of the House of Representatives of people in Mueang District Ratchaburi Province

Abstract

The objectives of this study are as follows 1. investigate the level of public opinion on the use of social media to access political information among the citizens of Mueang District, Ratchaburi, 2. To study the personal factors that influence the behavior of using social media to access political information among the public in Mueang District, Ratchaburi Province 3. To study the relationship between the behavior of using social media in accessing political information of people in Mueang District. Ratchaburi Province has resolved to elect members of the House of Representatives. This is a quantitative research, collecting data from a sample of 399 people in Mueang District, Ratchaburi Province. Data were analyzed using frequency distribution, percentage, mean, and standard deviation. Hypotheses were tested using t-tests, f-tests, and Pearson correlation (r).

            The study found that the level of opinions on the behavior of using social media to access political information among the people residing in Mueang District, Ratchaburi Province was       at a high level. The study also revealed that the opinions on the behavior of using social media to access political information among the people in Mueang District, Ratchaburi Province, categorized by personal factors, showed that gender did not significantly affect the behavior of using social media to access political information. However, age, education level, occupation, and average income significantly influenced the behavior of using social media to access political information. The study also found a high level of correlation between the behavior of using social media and the decision-making process in the election of Members of Parliament among the people in Mueang District, Ratchaburi Province.