EFFECTS OF USED "TAKUAPA OLD TOWN MODEL" ON CULTURAL TOURISM MANAGEMENT BY COMMUNITY

Abstract

         This research article discusses the effect of using “Takuapa Old Town Model” towards the management of cultural tourism by the community using the concept of cultural tourism and community based on tourism. including the concept of supplementary cultural capital as well Use a qualitative research methodology. The study target group, namely the Tourism Management Committee of Talat Yai Community and Senanuchrangsan Community, consisted of 32 people, using the Cultural Tourism Management Assessment Form before and after the operation. coupled with creative group meetings In-depth interview, observation, quantitative data analysis using R program to find the mean. and independent test values and analyzing qualitative data with content analysis. The results showed that The results of cultural tourism management evaluation after the operation in all 4 aspects were significantly higher than before the operation. The direction of cultural tourism management has been improved, namely 1) appropriate and better management of the area in terms of the transportation system arrangement. Safety and tidiness 2) Upgrading tourism programs that are appropriate and in line with the needs of each group of tourists 3) Develop Land Mark and interesting check-in points that convey stories of places that once prospered in the past for tourists to see through stories and 4) there are cultural learning resources that enhance knowledge and understanding of the history of the place get to know Takua Pa in a new perspective.