Creating Value Added for Caulerpa Lentillifera from Upstream to Downstream

Abstract

The caulerpa lentillifera of industrial crop with good taste and high nutritional value, it is preferable to consume for those who love the health conscious. The caulerpa lentillifera an alternative to the consumption of natural foods. To enhance the health and avoiding unnecessary use of medicines. A high demand for more expensive, but because farmers / entrepreneurs in the community are limited, their role in the production process. Most lack the skills and knowledge to manage the business activities in the upstream value chain from pre-production (Inbound Logistics) is planning to supply raw materials / inputs until the downstream, harvesting, collection and distribution to the end customer
(Outbound Logistics), making harvest value-added economic value chain, which currently has fewer retailers or wholesalers. Caulerpa lentillifera production is controlled and managed to get a caulerpa lentillifera from farmers / entrepreneur direct and distributor of own As a result, the added value of caulerpa lentillifera in the cluster, these steps do not fall into the hands of farmers / entrepreneurs. Thus, to increase capacity for the caulerpa lentillifera production of farmers / entrepreneurs. With the introduction of the theoretical value chain to deploy properly. Can save investment and create more value for caulerpa lentillifera sustainably.