The lifestyle that influencing the behavior of using car care service in shopping mall, Mueang, Suratthani province

Abstract

The objective of this study was to the consider the demographic factors that
influenced behavior for using car care services in department stores and to study living
form of car care service users that attached behavior for car care services uses in department
stores. The instrument used in this research was a questionnaire constructed to be a tool
to measure these factors. The sample was 400 participants in Suratthani province who used
car care services in local department stores, applying a convenient storage and quota. t-test,
one-way ANOVA, Chi-square and Pearson Correlation for data analysis. The research found
that the demographic factors that affected the use of car care services in different department
stores were age, education level and income at 0.05 significance level. The research also found
that the factor of lifestyle have influence on the consumer behavior of the participants.