The Push and Pull Factors of Japanese tourists that affect traveling to Thailand

Abstract

The study aims to (1) to study the behaviors that are push factors of Japanese tourists traveling to Thailand (2) to study the Marketing Mix (8P’s) that a pull factors of Japanese tourists traveling to Thailand and (3) to propose guidelines of marketing’s plan develop of Thailand tourism’s industry for Japanese’s tourist. This Research is a quantitative research, data was collected using questionnaires for the 400 samples by Convenience Sampling method, the descriptive statistics were used to describe the characteristics of the data and the test statistics using Chi-Square method. The results had shown that the push factors of Japanese tourists traveling to Thailand are the beautiful tourist attractions, interesting cultures and traditions. And pull factors of Japanese tourists traveling to Thailand are various tourism activities and reasonable cost. Moreover, it shows the demographics of the Japanese tourists such as age, status and career affects the pull factors. It also shows that the Japanese tourists with different intended level of education, status, career and monthly salary will have different attitudes toward the pull factors in making a decision to travel to Thailand at the 0.05 level of significance