Potential Development of the Dvaravati Civilization-Based Tourist Attractions with Participation of Government and Private Sectors and Community

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Jirat Chuanchom
Nongluck Popichit
Anonnart Tananchat
Wijittra Srisorn

Abstract

The objective of this research is to study the potential of the Dvaravati Civilization-based tourist attraction management and seek approaches to potentially develop the Dvaravati Civilization-based tourist attractions with participation of government, private sectors and community. The researcher conducted a random survey on 18,361,221 tourists who visited the Dvaravati Civilization-based tourist attractions. The sample group consisted of 400 Thai tourists ageing 20-60 years. Statistical tools used in the data analysis included percentage, mean and standard deviation Cronbach's Alpha was used to assess the reliability of the questionnaire and that is 0.969. Multiple regression analysis was also used to test the correlation among the Variables.


            The findings were that the overall opinions of tourists toward the potential of the Dvaravati Civilization-based tourist attractions were at a high level in all aspects. For each aspect, It was found that access to the tourist attractions was ranked first, followed by environment and landscape of those attractions, whereas the security of the attractions was ranked the lowest. As for the relationship with the Dvaravati Civilization-based tourist attraction management, It was found that the relationship was at a high level of 0.707, and the factors of the management of Dvaravati civilization-based tourist attractions affect the potential of Dvaravati civilization-based tourist attraction with a 0.05 level of significance level. As a result, the prediction of the Dvaravati civilization-based tourist attractions management was presented in the Equation: = 1.363 + (0.168Cka) + (0.110Cca) + (0.117Per) + (0.282Sem).

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