Published: 2025-12-19

Full Issue

ปกวารสาร

Research Articles

A Study of Ideological Communication in the Storytelling of Popular Korean Series in South Korea and Thailand in the Digital Era

Supamonta Supanan

1-26

PDF

The Moderating Effect of Income on the Relationship between the Psychological Capital and the Psychological Well-Being among Thai Tourist Guides

Pongsavake Anekjumnongporn

27-43

PDF

Developing Tourism Routes for Michelin Guide Restaurants in Udon Thani Province

Narong Khandeesriphaiboon, Danai Siriburee, Rachata Suansawat, Chonticha Rumpaneenil, Nuttawan Pongkun

44-56

PDF

Behavioral Factors of Generations Y and Z Influencing Public Transportation Use for PM₂.₅ Reduction in Bangkok

Thanakhom Srisaringkarn, Adul Supanut; Nattaya Prapaipanich, Nattapon Siwareepan

57-80

PDF

The Effectiveness of Google Ads Advertising: A Case Study of the Online Korean Language Learning Website reankorean.com

Wanlaya Charoensuk, Chutima Kedsadayurat

81-97

PDF

Management of Local Traditions to Promote Cultural Tourism in Uthai Thani Province Based on the 5A Concept from Tourists’ Perspectives

Jureerat Nongwa

98-121

PDF

Academic Articles

Where are Gen Z? The Gen Z Virtual Worlds Migration: When Social Media is No Longer a Place for Socializing Anymore

Salas Supalakwatchana, Xin Fan, Bertha Bintari Wahyujati

122-137

PDF