Guidelines for Successful Business Operation of the Entrepreneurs of Medium and Small State Enterprises in Type of Community Enterprise in the Dvaravati Civilization Area

Main Article Content

Sarawan Ruangkalapawongse
Annop Ruangkalapawongse

Abstract

This research is aimed at studying the influence of organizational innovation, competitive advantage and business network towards the successful business operation of the entrepreneurs of medium and small state enterprises in type of community enterprise in the group of Dvaravati  civilization area and guidelines for successful business operation. In addition, this is a mixed research with quantitative and qualitative approaches. According to the results, it was found that the organizational innovation and business network had a direct influence on competitive advantage, which, in turn, had a direct influence on successful business operation of the entrepreneurs. Furthermore, organizational innovation and business network had an indirect influence on successful business operation of the entrepreneurs through competitive advantage. In terms of plans and guidelines for successful business operation of the entrepreneurs of community enterprise in the group of Dvaravati  civilization area, the operation should be carried out in 3 stages as follows: first stage: resolution plan; second stage: development plan for enhancing the community enterprises to be a strong professional entrepreneurs with competitive readiness; and third stage: sustainability plan to the community enterprises for the community to be able to continuously increase their income and have a good quality of life.

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Article Details

Section
Research Articles
Author Biography

Annop Ruangkalapawongse, Faculty of Management Science of Suan Dusit University

เชี่ยวชาญบริหารธุรกิจ และท่องเที่ยว

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