Strategies for International Relations Administration of Rajabhat Universities in the Northern Region

Abstract

This research aimed to 1) study states, problems, and factors related to international relations administration in Rajabhat Universities in the northern region, 2) develop strategies for international relations administration in Rajabhat Universities in the northern region, and 3) assess the strategies. The research procedures were divided into three steps as follows: 1) studying states, problems, and factors related to international relations administration in Rajabhat Universities in the northern region. Data were obtained through the use of questionnaires and in-depth interview. 2) Developing the strategies for international relations administration in Rajabhat Universities in the northern region by holding workshops. The strategies were then validated by holding a connoisseurship, and 3) assessing the strategies by the experts. The research findings were as follow: 1) the states of international relations administration in Rajabhat Universities in the northern region revealed that plans, responsible persons and activities were set, and there was incentives for personnel to achieve their goals.  The problems found were related to the lack of setting policy based on the strategy of international relations administration, and lack of internationalization in the organized structures. The internal strength revealed that staff in Rajabhat universities in the northern region had high responsibility and had international networks. The internal weakness was the different status of international relations office in each university. The external opportunity concerned high technology that was helpful for international relations. The internal threats was the local people did not understand the role of international relations. 2) The strategies for international relations administration in Rajabhat Universities in the northern region consisted of 10 strategies including vision, mission, goal, strategic issue, strategy, Key Performance Indicator and measure, and 3) the assessment of the strategies revealed consistency, suitability, and acceptability at a high to highest level.