Development of Guidelines for Packaging Design of Hair Care Products for Female Factory Workers: Case Study of Shampoo Products

Abstract

The purpose of this study is to explore the problems and issues relating to the packaging design of shampoo hair care products for female factory workers in order to develop the appropriate hair care guidelines for female factory workers. The sample group of this study is divided into 2 groups; female factory workers earning daily wages and those earning a monthly salary. Data collection for this research was conducted through the in-depth interview method as well as using questionnaires. This leads to the results of the study as following. 1) The characteristics of the packaging for female factory workers earning daily wages should be in a sachet or hanging type, shaped to fit in the hand, and curved or concaved to give a feeling of the beauty of women. For female factory workers earning a monthly salary, the packaging should be of the size or shape that reduces the use of bathroom space, and having an open cap or pump head. The front of the packaging should have a contoured wrinkle to allow a feeling of hair thickness and fluctuation. 2) The colour characteristic of the packaging for female factory workers earning daily wages should be of a romantic type. For female factory workers earning a monthly salary, it should be both of romantic and explorer types. 3) The illustration that is appropriate for female factory workers earning daily wages, as well as those earning monthly salary, should be of realistic pictures drawn from the computer program. 4) The appropriate typography of packaging for female factory workers earning daily wages and monthly salary should be Serif and Script while the Thai typography should be Sans-serif. 5) The appropriate font size for both types of female factory workers are as follows; English font with white background should be 8 pt, white English font with dark background should be 8 pt, while Thai font with white background should be 8 pt and white Thai font with dark background should be 8 pt. The colour and background colour should be at least 70% in contrast to be readable. White-letter on the black background and white letter on the dark background are the easiest and clearest to read.