The Development of Communication Guidelines to Solve Malnutrition Problem in Poor Children: A Case Study of Nayom Village, Chaiyaphum Province

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Panpilas Kuldilok

Abstract

This research aimed to develop and study the acceptance of communication guidelines to solve malnutrition problem in poor children in a remote area: A case study of Nayom Village, Chaiyaphum Province. Participatory action research (PAR) was used via an in-depth interview, participant observation, and focus group with stakeholders, i.e., the representatives from Tambon Health Promoting Hospital, village health volunteers (VHVs), village leaders, subdistrict administrative organization, village school, and parents. The findings revealed that the communication guidelines to solve this problem should mainly focus on harms or effects derived from malnutrition problem by using emotional appeals, i.e., fears; and logical appeals, i.e., knowledge transfer about nutritious eating. Such knowledge should be applicable immediately by the target. Content presented should be comprehensible, using dialect, and transmitted through local combined media channels, e.g. persons, broadcasting tower, and activities. This should be implemented in the rainy season to gain full participation from parents since they are literally confined in their residency. Besides, regular communication should be extended, with the increase of collaboration network to different groups in the community.

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