Main Article Content
This research aimed to develop and study the acceptance of communication guidelines to solve malnutrition problem in poor children in a remote area: A case study of Nayom Village, Chaiyaphum Province. Participatory action research (PAR) was used via an in-depth interview, participant observation, and focus group with stakeholders, i.e., the representatives from Tambon Health Promoting Hospital, village health volunteers (VHVs), village leaders, subdistrict administrative organization, village school, and parents. The findings revealed that the communication guidelines to solve this problem should mainly focus on harms or effects derived from malnutrition problem by using emotional appeals, i.e., fears; and logical appeals, i.e., knowledge transfer about nutritious eating. Such knowledge should be applicable immediately by the target. Content presented should be comprehensible, using dialect, and transmitted through local combined media channels, e.g. persons, broadcasting tower, and activities. This should be implemented in the rainy season to gain full participation from parents since they are literally confined in their residency. Besides, regular communication should be extended, with the increase of collaboration network to different groups in the community.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The manuscript submitted for publication must be the original version, submitted only to this particular journal with no prior acceptance for publication elsewhere in other academic journals. The manuscript must also not violate the copyright issue by means of plagiarism.
Berry, D. (2007). Health communication: Theory and practice. Maidenhead: Open University Press.
Burarak, P. (2012). Thōrathat thō̜ngthin: sư̄ yai thī yū dai phro̜ khwāmrak khō̜ng khon nai sư̄ thī chai
khō̜ng khrai thī chō̜p [Local televisions: Alive big medium because of love of small people in
the preferable medium of those who prefer]. Bangkok: Parb Pim.
Dilokthanakul, A. (1997). Kānphatthanā rabop kāndūlǣ sukkhaphāp tonʻēng nai chumchon [The
development of self-care in communities] (Master’s thesis, Chiang Mai University).
Domdok, P. (2017). kānsư̄sān bǣp mī sūan rūam khō̜ng khrōngkān mǣ čhǣm mōdēn ʻamphœ̄ mǣ
čhǣm čhangwat Chīang Mai [Participatory communication of Mae Jam model project, Mae Jam district, Chiang Mai province] (Master’s thesis, Chiang Mai University).
Hinwiman, S., Louiyapong, K., & Isaradej, T. (2004). Khrư̄akhāi kānsư̄sān kap sakkayaphāp kān damrong yū
khō̜ng chumchon sưksā kō̜ranī tambon thung khwāng ʻamphœ̄ phanat nikhom čhangwat Chon
Burī [Communication network and efficiency of community existence: A case study of Tung Kwang subdistrict Phanat Nikhom district, Chon Buri province]. Retrieved December12, 2018, from https://elibrary.trf.or.th/project_content.asp?PJID=RDG4540014
Kaewthep, K., Louiyapong, K., Supasa, R., & Polnigongit, V. (2000). Sư̄ phư̄a chumchon : kān pramūan ʻongkhwāmrū [Media for communities: Knowledge processing]. Bangkok: The Thailand research fund.
Kaewthep, K. (2005). Kāo tō̜ pai khō̜ng kānsư̄sān phư̄a kānphatthanā chumchon [The next steps
of communication for community development]. Bangkok: Zeno design.
Kasemsuk, C. (2018). Nǣokhit kānmī sūanrūam khō̜ng prachāchon phư̄a kānphatthanā chumchon thī
yangyư̄n [Public participation approach for sustainable community development]. Academic
Journal of Humanities and Social Sciences Burapha University, 26(50), 169-186.
Khopolklang, N., & Gunpai, K. (2010). Ngānwičhai dān kānsư̄sān sukkhaphāp: Konkai nai kānphatthanā
sangkhom [Research on health communication: Social development mechanism] (Master’s thesis, Chulalongkorn University).
Kukkong, P., Iamnirun, T., Thongprayoon, C., & Boonsiripan, M. (2014). Samatthana dān kānsư̄sān
sukkhaphāp khō̜ng ʻāsāsamak sāthāranasuk čhangwat Khō̜n Kǣn [Health communication
competency of village health volunteers in Khon Kean province]. The Golden Teak: Humanity
and Social Science Journal, 21(2), 187-197.
Kumnoonwat, D., Samphaongoen, N., & Siwapomchai, S. (2007). Kānsư̄sān sukkhaphāp thō̜ngthin:
Nǣokhit kāndamnœ̄n ngān læ kān khayāi phon [Local health communication: The concept,
implementation, and exploitation]. Bangkok: Health Systems Research Institute and Thai Health Promotion Foundation.
Louiyapong, K. (2014). Thritsadī kānsư̄sān chumchon nai pratyā nithētsāt læ thritsadī kānsư̄sān nūai thī
hok - sip. [The theory of community communication in philosophy of communication arts and
communication theory unit 6-10]. Bangkok: Sukhothai Thammathirat Open University Printing
Mbuya, N. V. N., Calleja, R., Morimoto, T., & Thitsy, S. (2020). Media and messages for nutrition and
health: Assessing media appropriateness for nutrition and health-related social and behavior change communication in four high stunting-burden provinces of Lao PDR. Retrieved December11, 2020, from https://openknowledge.worldbank.org/handle/10986/34363
National Statistical Office (2016). Kānsamrūat sathānakān deklæsatrī nai prathēt Thai [The survey on
situations of children and women in Thailand]. Retrieved May, 11, 2018, from https://www.unicef.org/thailand/th/reports/
Nguyen, N. H., & Sin, K. (2008). Nutritional status and the characteristics related to malnutrition in
children under five years of age in Nghean, Vietnam. Journal of Preventive Medicine and Public Health, 41(4), 232-240.
Parimanon, C., Chaimay, B., & Woradet, S. (2018). Phāwa phōchanākān læ patčhai thī mī
khwāmsamphan tō̜ phāwa phōchanākān nai dek ʻāyu tamkwā hā pī: Kān thopthūan wannakam [Nutritional status and factors associated with nutritional status among children aged under 5 years: Literature review]. The Southern College Network Journal of Nursing and Public Health, 5(1), 329-342.
Phuntulee, S., & Wanitchanont, W. (2012). Kānwičhai læ phatthanākān sư̄sān sukkhaphāp nai radap
thō̜ngthin dōi chai krabūankān mī sūan rūam phư̄a sœ̄msāng suk phāwa khō̜ng prachāchon chumchon mǣ sāi čhangwat phrǣ [The research and development of health communication in local community by using participatory action process to promote holistic health of Mae-Sai community’s population, Phrae province]. Retrieved December12, 2018, from http://webpac.library.mju.ac.th:8080/mm/fulltext/research/2556/Siriporn_Phuntulee_2555
Poomriew, R. (2005). Tritsatī læ mō dē lakān prayuk chai nai ngān sukkhasưksā læ phrưttikam sāt
[The theory and the model of application in health education and behavioral science]. Bangkok: Faculty of Public Health, Mahidol University.
Sangsawang, J., Chukumnird, S., Chupradit, P., Binthaprasitthi, S., & Wattanasart, T. (2017). Kānphatthanā
rūpbǣp kānbō̜rihān čhatkān dān ʻāhān læ phōchanākān dōi chai nǣothāng ʻāhān khō̜ng mǣ
nai dekkō̜n wai rīan sūn sưksā dekkō̜n wai rīan witthayālai phayābān bō̜rom rāt chonnanī Songkhlā [Development of food and nutritional management model for preschool children based on mother'’ food guideline: A participatory action research]. Journal of Boromarajonani College of Nursing, 33(2), 146-158.
Sharghi, Kamran, & Faridan. (2011). Evaluating risk factors for protein-energy malnutrition in children
under the age of six years: A case-control study from Iran. International Journal of General Medicine, 4, 607-611.
Silawanno, P. (2007). Kānmī sūanrūam khō̜ng phūpokkhrō̜ng nai kān pō̜ngkan panhā phāwa
thupphōchanākān khō̜ng nakrīan pakākēʻayō̜ rōngrīan bānhawa yakung čhangwat Mǣ Hō̜ng Sō̜n [Participation of parents in malnutrition problem prevention of students at Pgakenyor, Ban Huay Kung School, Mae Hong Son province] (Master’s thesis, Chiang Mai University).
Siricharoen, N. (2012). Kānsư̄sān sukkhaphāp kap chumchon khon Phatthalung [Health communication
with Phatthalung people’s communities]. In Kān prachum wichākān pračham pī sō̜ngphanhārō̜ihāsiphā rư̄ang state of the art in global health [National conference of state of the art in global health]. Nakhon Ratchasima: Suranaree University of Technology.
Smithikrai, C. (2018). Phrưttikam phūbō̜riphōk [Consumer behavior]. Bangkok: Chulalongkorn University
Solomon, M. (2009). Consumer behavior: Buying, having, and being (8th ed.). Upper Saddle River, NJ:
Sotanasathien, S. (1990). Kānsư̄sān kap sangkhom [Communication with the society]. Bangkok:
Chulalongkorn University Printing House.
Sowapasn, J. (2005). Kānphatthanā botbāt khō̜ng ʻongkān bō̜rihānsūan tambon læ chumchon nai
kānkǣkhai panhā phāwa thupphōchanākān khō̜ng nakrīan prathom sưksā nai tambon nōn
saʻāt ʻamphœ̄ nō̜ng rư̄a čhangwat Khō̜n Kǣn [The development roles of tambon
administration organization and community to solve malnutrition problem of primaryschool
students in tambon Non Sa-at, Nongrua district, Khon Kaen province] (Master’s thesis, Khon
Sthapitanonda, P. (2003). Kānsư̄sān sukkhaphāp : sakkayaphāp khō̜ng sư̄mūanchon nai kānsāng sœ̄m
sukkhaphāp [Health communication: The efficiency of mass media for health promotion]. Bangkok: Parbpim.
Sutthinarakorn, W. (2013). Kānwičhai chœ̄ng patibatkān: kānwičhai phư̄a sērīphāp læ kān sansāng
[Action research: Research for freedom and creativity]. Bangkok: Siamparitut Publishing.
The Momentum. (2021). Rat Thai phū mai hen hūa prachāchon thī khao mai thưng dičhithan [Thai state
that neglects people falling behind ‘digital’]. Retrieved March 6, 2022, from https://themomentum.co/economics-digitaldivide/
Tuekkhew, S. (2016). Rūpbǣp kānsư̄sān tō̜ kān prap plīan phrưttikam sukkhaphāp khō̜ng chumchon
[Communication styles on behavioral change of community health]. Journal of Health Education and Communication, 2(2), 9-25.
Wattanayingcharoenchai, K. (1998). Patčhai thī mī phon tō̜ phāwa phōchanākān khō̜ng dek nakrīan
prathom sưksā nai khēt ʻamphœ̄ phon čhangwat Khō̜n Kǣn [The factor influencing nutritional
status of primary students in Pol district, Khon Kaen province] (Master’s thesis, Khon Kaen University).
Wongtong, O. (1999). Phōchana sāt khrō̜pkhrūa [Family nutrition]. Bangkok: KU digital printing center.
Unicef. (2019). The state of the world’s children 2019. Retrieved January11, 2020, from