The Development of Trade and Export Potential of Farmers in Village Model for Culturing Freshwater Fish in Nong Khai Province
Main Article Content
Abstract
The purposes of this research were to study the following issues among farmers in the model village: international business strategy, marketing mix, their potentials, international business strategy and marketing mix that affected their potentials, and their freshwater fish trade and export development. This research uses a mixed methodology. As for quantitative research, the population consisted of 987 freshwater fish breeding farmers in the model village registered in the Nong Khai Provincial Fisheries Office. The total sample was 285 people selected using the Multi Stage Random Sampling method, and the number of which was calculated from formula of Krejcie and Morgan. Questionnaire was a research tool to answer research objectives 1 – 4. As for the qualitative research, the target groups were the Chairperson and the Community Enterprise Committee for Freshwater Fish Breeding in Kong Nang Sub-district, Tha Bo District, Nong Khai Province, totaling 20 people selected by using purposive sampling. In-depth interviews were used to answer the research objective 5.
The result of quantitative research found that 1) Farmers focused on international strategy at a high level, particularly on the aspect of technology development as the top priority. 2) Farmers focused on the overall marketing mix at a high level and the product was the most important element. 3) Farmers had overall potentials at a high level of which experience accumulation was the highest. 4) Market-oriented international strategy and promotion of marketing mix had a statistically significant effect on the farmers’ potentials at the 0.05 level. The result of qualitative research found that the development approach was divided into 3 phases: 1) upstream development, aiming to search for existing problems; 2) midstream development, aiming to build a business strategy from analyzing existing problems; and 3) downstream development, aiming to develop a business strategy to enhance sustainability.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The manuscript submitted for publication must be the original version, submitted only to this particular journal with no prior acceptance for publication elsewhere in other academic journals. The manuscript must also not violate the copyright issue by means of plagiarism.
References
Chareonwongsak, K. (2017). Thai kap sangkhom lōk [Thailand and the world community]. Nonthaburi: Sukhothai Thammathirat Open University.
Yothanant, K. (2019). Kān wikhro̜ ʻongprakō̜p chœ̄ng yư̄nyan khō̜ng tūa bong chī patčhai sūanphasom
thāngkān talāt thī song phon tō̜ kānlư̄ak chai bō̜rikān rap song phatsaduphan [Confirmatory factor analysis of indicator marketing mix's factors affecting the selection of parcel delivery services]. Srinakharinwirot Business Journal (SBJ), 10(1), 30-43.
Kuntonbutr, C. (2016). Kānbō̜rihān thurakit rawāng prathēt (Phim khrang thī 14) [International
business administration (14th ed.)]. Bangkok: Chulalongkorn University Press.
Jinnanatcha, C. (2011). Kānphatthanā bukkhalākō̜n dōi chai nǣothāng samatthana [Competency
base learning by web application] (Master’s thesis, Mahanakorn University of Technology).
Samitthikrai, C. (2009). Kān sanhā khatlư̄ak læ kānpramœ̄nphon kān patibat ngān khō̜ng bukkhalākō̜n
(Phim khrang thī sām) [Recruitment, selection and evaluation of personnel performance (3rd
ed.)]. Bangkok: Chulalongkorn University Press.
Santhong, N. (2007). Mārū čhak competency kan thœ [Let's get to know competency] Bangkok: H R
Center.
Mettarikanon, D., & Bundit, A. (2014). Kān wikhro̜ khunnasombat ngān bannārak læ sārasonthēt: kō̜ranī
sưksā kān khōtsanā phān thāng wepsai rapsamak ngō̜ngān pī Phō̜.Sō̜. sō̜ngphanhārō̜ihāsipsām - sō̜ngphanhārō̜ihāsiphā [Analysis of qualification for librarians and Information: Case study of job advertisement on web during 2010-2012]. Journal of Information Science, 32(3), 36-49.
Santiwong, T. (1997). Phrưttikam phūbō̜riphōk thāngkān talāt (Phim khrang thī kao) [Consumer
behavior in marketing (9th ed.)]. Bangkok: Thai Wattana Panich Publishers.
Akakul, T. (2000). Rabīap withī wičhai thāng phrưttikam sāt læ sangkhommasāt [Research
methodology in behavioral sciences and social sciences]. Ubon Ratchathani: Ubon Ratchathani
Rajabhat University.
Srisung, P. (2008). Kānphatthanā rūpbǣp kānčhatkān rīanrū wichā čhittawitthayā sangkhom dōi chai
chumchon læ prasopkān pen thān phư̄a sœ̄msāng khunnalaksana khō̜ng bandit thī phưng prasong [The development of learning provision model in social psychology by using community and experience as bases to promote characteristics of satisfying graduates]. Journal of Behavioral Science, 14(1), 33-47.
Suphaphakin, P., & Jaruthaveephonnukul, P. (2019). Patčhai sūan prasomkān talāt bō̜rikān thī song
phon tō̜ kāntatsinčhai lư̄ak chai bō̜rikān hō̜ng ʻāhān bufō̜fē bāngkō̜k bā khōnī chan pǣtsipʻet
rōngrǣm baiyok sakāI [Service marketing mix factors affecting the decision to choose buffet
restaurant Bangkok balcony 81 floor, Baiyoke Sky hotel]. Journal of Rangsit Graduate Studies
in Business and Social Sciences, 5(2), 130 – 142.
Thanasarnsanlarn, P. (2016). Kānphatthanā sakkayaphāp khō̜ng phūprakō̜pkān thurakit khanāt yō̜m nai
čhangwat Pathum Thānī [Small entrepreneurs’ potential development in Pathumthani
province]. SSRU Graduate Studies Journal, 2(2), 74-86.
Poramatworachote, P., Suntramethakul, A., Phorncharoen, I., & Phorncharoen, S. (2017). Rūpbǣp
kānčhatkān kān plīanplǣng phư̄a phœ̄m sakkayaphāp thurakit song ʻō̜k khō̜ng prathēt Thai tām kān khayāi tūa khō̜ng prachākhom sētthakit ʻĀsīan [The change management pattern to enhance potentiality of an export business in Thailand for expansion of ASEAN economic community]. Panyapiwat Journal, 10(1), 71-82.
Suvannin, W. (2017). ʻĒkkasān prakō̜p kānsō̜n wichā thurakit rawāng prathēt [Introduction to
international business]. Bangkok: Business Administration, Ramkhamhaeng University.
Tangphothisuwan, S. (2017). Konlayut læ khrōngsāng ʻongkān thurakit rawāng prathēt [Strategy and
structure of international business organization]. Nonthaburi: Sukhothai Thammathirat Open
University
Sereerat, S., & Sereerat, S. (2003). Kānbō̜rihān kāntalāt yuk mai [Modern marketing management].
Bangkok: Thammasarn.
Passakonjaras, S. (2017). Lakkān čhatkān thurakit rawāng prathēt [Principles of international business
management]. Bangkok: E-education Public Company Limited.
Phagaphavivat, S. (2016). Rabīap lōk mai [New world order]. Bangkok: Research Development
Publishing.
Boonrat, S. (2018). Khō̜pkhāi ratthaprasāsanasāt yuk lōkāphiwat ngān khīan khō̜ng sāttrāčhān Boontan
dō̜kthaisong [Scope of public administration globalization]. Journal of MCU Haripunchai
Review, 2(1), 141-147.
Nongkhai Provineial Fisheries Office. (2018). Thalǣng phonlakā rō̜dam nœ̄n ngān pračham pī
sō̜ngphanhārō̜ihoksipet [Announcement of operating results for the year 2018]. Nongkhai:
Duangkamon Printing.
Puvitayaphan, A. (2009). Competency development roadmap (CDR). Bangkok: H.R.Center.
Agwu, M. E., & Onwuegbuzie, H. N. (2018). Effects of international marketing environments on
entrepreneurship development. Journal of Innovation and Entrepreneurship, 7(1), 1-14.
Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2013). A framework for international business. Upper
Saddle River, NJ: Pearson.
Hill, C. W., & Jones, G. R. (2009). Strategic management theory: An integrated approach. New Delhi:
Dreamtech Press.
Ciobanu, O. G., & Neamtu, D. M. (2017). The impact and importance of new technologies in business
development in context of economic diversity. In Proceedings of the International Conference on Business Excellence (pp. 698-710). Sciendo. De Gruyter Open.
McClelland, D. C. (1973). Testing for competence rather than intelligence. American Psychologist, 28(1),
- 14.
Hanaysha, J., & Hilman, H. (2015). Product innovation as a key success factor to build sustainable
brand equity. Management Science Letters, 5(6), 567-576.
Kim, J. Y., Kim, J. Y., & Miner, A. S. (2009). Organizational learning from extreme performance
experience: The impact of success and recovery experience. Organization Science, 20(6),
-978.
Kotler, P. (1997). Marketing management: Analysis, planning implementation and control. (9th ed.). New Jersey: Asimmon & Schuster.
Márquez-Ramos, L., & Martínez-Zarzoso, I. (2010). The effect of technological innovation on international trade. Economics: The Open-access, Open-assessment E-Journal, 4, 11.
Porter, M. E. (1985). Creating and sustaining superior performance. New York: Free Press.
Peng, H., Zhou, C., & Liu, Y. (2020). Entrepreneurial experience and performance: From the aspect of
sustainable growth of enterprises. Sustainability, 12(18), 7351.
Porter, M. E. (1985). Creating and sustaining superior performance. New York: Free Press.
Porter, M. E. (2011). Competitive advantage of nations: Creating and sustaining superior performance. New York: Simon and Schuster.