Similarities and Differences between Remote Working, Staycation, Workcation, and Digital Nomadism: Documentary Research

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Patama Satawedin


People around the globe currently have been fighting with the danger of the COVID-19 pandemic. In the meantime, they have also been in the war of the physical and psychological attacks.  As result of this, the ideas of remote working, staycation, workation, and digital nomadisms have presently been emerging, especially among Thai people as the strategic solutions for social distancing and physical and psychological treatment and management. The meanings and understanding of these four words are under critical discussion because they are interrelated and intertwined. The objectives of this study were, therefore, to study the similarities and differences between remote working, staycation, workcation, and digital nomadism through a documentary research method.  The findings revealed that there were three major dimensions including mobility, communication, and consequences. While these four words shared the similarities in communication and consequences, they had the disparities in the degree of mobility.  In the future, these lifestyles could be regarded as the new normal.  This study contributes for the government and brands for designing a working policy to fit well with the on-going and ever-changing world and also for marketing communicators to plan strategic content, privileges, and solutions for making people appreciated.  In any cases, these lifestyles should be promoted for future success.


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