Developing Tourism Routes for Michelin Guide Restaurants in Udon Thani Province
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Abstract
This study aims to develop feasible food tourism routes for Michelin Guide restaurants in Udon Thani Province. Using document research and qualitative spatial analysis, data were collected from Michelin Guide 2025 listings, Google Maps, and observation records. The analysis covered restaurant locations, operating hours, travel distances, and times. A complete 10-restaurant route (31.5 km, 97 minutes excluding meals) was identified, but practical constraints limit visiting all restaurants in one day. Therefore, alternative routes of 2–4 restaurants were designed based on cuisine type and opening hours. The findings suggest that smaller route clusters enhance feasibility, reduce duplicate travel, and meet diverse tourist preferences. The development of such routes supports local economic growth, promotes Isan food identity, and aligns with sustainable tourism. Recommendations include digital food map development using GIS, AI, and AR, as well as public–private collaboration to integrate food tourism into provincial policies.
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