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The result revealed that 1) demographic characteristics are related to their exposure to advertorial. The samples who had different level of education and personal income would have different reasons to read any advertorials. The samples who had different occupations would choose different types of products and services advertorial and duration of exposure; 2) demographic characteristics are related to their attitudes towards advertorials, when the samples have different characteristics i.e. monthly personal income, they tended to have different attitude towards advertorials; 3) the forms of advertorial are related to the samples’ exposure to advertorials, when advertorials were presented in different forms, the samples would expose to different type of product and service advertorials; 4) the forms of advertorial are related to the samples’ attitude towards advertorials, when advertorials were presented in different forms, the samples would have different attitude towards advertorials; and 5) the sample’s exposure to advertorials are related to their attitude towards advertorials, frequency of exposure, the reason of exposure and duration of exposure are related to their attitude towards advertorials.
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