Communication Strategies for Managing Cultural Diversity in Organization of Thailand 4.0

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Ketsaraporn Suttapong
Thamon Rattanajinda
Nuttaya Yuangyai

Abstract

The objective of this article is to review related literature and research, and to study cultural diversity in organization and communication patterns in the time of Thailand 4.0. This leads to communication strategies to manage cultural diversity in an organization. Communication amongst cultural diversity is necessary for building an organization with cultural diversity toward operational success. This article presents communication strategies for managing cultural diversity in organization of Thailand 4.0, namely communication improvement strategy, follow up and feedback strategy, and communication strategy using IT and online social media.  The said strategies will serve as a guideline to build strength and success in the organization with cultural diversity in the time of Thailand 4.0.

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References

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