Published: 2020-06-23

Full Issue

ปกวารสาร รายชื่อผู้ทรงคุณวุฒิ

Research Articles

Causal Relationships between Transformational Leadership Affecting Organizational Culture and Organizational Citizenship Behavior of Employees of the Wire Harness for Automotive Manufacturing Industry in Amata City Industrial Estate

Nanthadech Sinthong, Somboon Saraphat

3-15

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From Generation to Generation of Thai Family Business: Key Factors Affecting Management Adaptation

Tanachart Raoprasert

16-30

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The Effect of Stress Management Ability and Interpersonal Skill on Occupational Performance of Accountants

Anucha Thapayom

31-43

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Factors Influencing Viewers’ Satisfaction and Word of Mouth when Watching Thairath TV News Programs

Syamol Lumlongrut, Pimrachit Uawongchai, Sirisuhk Rakthin

44-65

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The Components of Smart Mobility Transportation Business on Private Sector in Bangkok and Metropolitan Areas: Grounded Theory Research

Nisachon Rattanamanee, Taninrat Rattanapongpinyo, Sawanya Thamapipol

66-79

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The Causal Relationship Model of Factors Affecting Behavioral Intention to Use Low Cost Airlines in Thailand

Anon Phumma, Kanokkarn Snae Namahoot, Parichart Rachapradit

80-97

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The Stakeholders’ Expectation on the Audit Service and Approach for Reduction of Audit Expectation Gap

Pimpaporn Pungboonpanich , Viroj Jadesadalug

98-114

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Academic Articles

Social Capital: Competitive Advantage of Community Enterprise

Sor sirichai Nakudom, Tanakrit Yordudom, Puangpit Siphasead

115-124

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Communication Strategies for Managing Cultural Diversity in Organization of Thailand 4.0

Ketsaraporn Suttapong, Thamon Rattanajinda, Nuttaya Yuangyai

125-139

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