The Components of Smart Mobility Transportation Business on Private Sector in Bangkok and Metropolitan Areas: Grounded Theory Research

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Nisachon Rattanamanee
Taninrat Rattanapongpinyo
Sawanya Thamapipol

Abstract

This research is a qualitative research.  Its objectives are to study the definition, meaning, and characteristics of the components of the smart mobility transportation business on private sector in Bangkok and Metropolitan areas, and to create a theoretical conclusion of the smart mobility transportation business on private sector in Bangkok and Metropolitan areas. Twenty-two key informants consisted of Bangkok Mass Transit Authority representative, scholars involved in the development of smart mobility transportation systems in Bangkok and Metropolitan areas, and the Mass Transportation business operators in urban areas.  The data were collected using in-depth interviews. Regarding research findings,  the key informants defined the smart mobility transportation business management as "the process in which the mass transportation business operators apply information technology systems systematically to encompass infrastructure and service quality improvement in order to create credibility, safety, convenience, and an responsive increase of  efficiency among operators and users, as well as enhance environmental and sustainable urban development in accordance with the Ministry of Transport's 20 years strategic plan.”  The findings also revealed that the smart mobility transportation business on private sector in Bangkok and Metropolitan areas has 3 main factors with 10 components. The said components include: 1) input factors consisting of specifications and plan; 2) process factors consisting of application process of technology to support business, safety process, environment friendly process and service quality development process; and 3) outcome factors consisting of convenience, urbanisation, sustainability, and big data.

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