Social Capital: Competitive Advantage of Community Enterprise

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Sor sirichai Nakudom
Tanakrit Yordudom
Puangpit Siphasead


Social capital was ignored by entrepreneurs even it is a key factor for operating community enterprise. The objectives of this article are: 1) to study the social capital that creates the competitive advantage of the community enterprise, 2) to study the method of using social capital to create the competitive advantage of community enterprise, and 3) application of knowledge and folk wisdom.  The methods to create competitive advantage for community enterprises include the following: 1) using network integration to create the competitive advantage in management, 2) using participation and network integration to create the competitive advantage in the market, 3) using participation to create the competitive advantage in personnel, and 4) applying knowledge and wisdom of the villagers to create competitive advantage in manufacturing competitiveness. The results of using social capital to create competitive advantage for community enterprises are: 1) the unit cost is reduced due to the ability to produce more products, 2) the sharing of resources or production factors becomes more efficiently, and 3) the production speed and response to customer needs increases.


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