The Managerial Preparation of Startup Business Entrepreneurs towards the Sustainable Business as influenced by Disruptive Innovation in Bangkok Metropolitan Area

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Suthinan Pomsuwan
Rosechongporn Komolsevin


The objectives of this study were to study the managerial preparation of startup business entrepreneurs in terms of production, financial issues, services, and communication towards the sustainable business as influenced by disruptive innovation in Bangkok Metropolitan Area. A close-ended questionnaire was used as a tool to collect data; its content validity was checked by experts and the reliability test conducted with 40 non-samples yielding the value of 0.917. The questionnaire set was distributed to 400 startup business entrepreneurs in Bangkok Metropolitan Area who were selected using the snowball sampling technique. The data analysis was done by using the descriptive statistics, which consisted of percentage, mean, and standard deviation, and multiple regression analysis was used to test the hypotheses with the 0.05 significance level.

The results revealed the effects of startup business entrepreneurs’ managerial preparation on the sustainable business as influenced by disruptive innovation in Bangkok Metropolitan Area as following: 59.70% of production, 53.60% of financial issues, 47.60% of services, and 68.10% of communication, with the 0.05 significance level.


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Pomsuwan ส., & Komolsevin ร. (2020). The Managerial Preparation of Startup Business Entrepreneurs towards the Sustainable Business as influenced by Disruptive Innovation in Bangkok Metropolitan Area. Executive Journal, 40(2), 19–33. Retrieved from
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