Published: 2020-12-17

Full Issue

ปกวารสาร รายชื่อผู้ทรงคุณวุฒิ

Research Articles

Goods to Good: Effect of Thai Consumers’ Awareness of Corporate Social Innovation (CSI) on the Innovation Adoption Factors, Predictors of Behavioral Intention, and Brand Purchase Intention

Sora Kaitkanarat, Pacharaporn Kesaprakorn, Rosechongporn Komolsevin, Ratanasuda Punnahitanond

3-18

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The Managerial Preparation of Startup Business Entrepreneurs towards the Sustainable Business as influenced by Disruptive Innovation in Bangkok Metropolitan Area

Suthinan Pomsuwan, Rosechongporn Komolsevin

19-33

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The Use and Gratification of Social Media on Purchase Intention via Customer Brand Engagement of Gen X and Millennials

Wimmala Pongpaew

34-50

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Underlying Factors Towards the Willingness to Use Functional Drinks in Bangkok, Thailand

Dissatat Prasertsakul, Thitarat Worawitphinyo

51-63

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The Approach of Strategic Management and Organizational Competitiveness: Empirical Evidence from Thai Industrial Sector

Thanniti Jiraphatthanaponsin

64-80

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Influence of Quality of Work Life, Job Satisfaction and Organizational Commitment on Employee Retention at Showrooms and Car Service Centers in the Northeast

Piyakanit Chotivanich, Irada Phorncharoen, Nalinee Thongprasert, Kittima Cheungsuvadee, Pranorm Kumpha, Anothai Harasarn

81-94

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Commercial Product Naming Practice in Thai Airline Business: An Examination of Language Choice and Names Used

Narudh Cheramakara, Jiraporn Kerdchoochuen, Sarawut Jangjaidee, Sucharat Sasibhadhnawong

95-107

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The Influence of Power Distance on The Relationship of Leadership and Job Satisfaction: A Case Study of a Thai Company in The Consumer Goods Industry

Chanakarn Arun, Rapeeporn Rungsithong

108-129

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Academic Articles

Managing Crisis Communications in a Volatile, Uncertain, Complex, and Ambiguous World

Bussaba Suteetorntorn

130-143

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Impact of Leader-Member Exchange, Communication and Corporate Social Responsibility on Employee Performance and Turnover Intention

Ekasit Kansuwiro, Boon-Anan Phinaitrup

144-155

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