The influence of the media effect on the dressing complying with the university rule of student in Rajabhat University in Bangkok.

Abstract

This research aims to study the personal factors, media exposure and opinion on present of student uniform in media to influential dressing complying with the university rule of student in Rajabhat University in Bangkok. The sample isRajabhat University students in Bangkok, including SuanSunandhaRajabhat University,RachbajSomdej Chao Phraya university,PhranakhonRajabhat University,ChandrakasemRajabhat University andThonburiRajabhat University Who are studying a bachelor's degree in the regular sector from 500 samples. Questionnaires was used to collect the data. Data analysis using frequency distribution, percentage, mean, t-test, one-way analysis of variance and the Pearson correlation coefficient at the statistical significance level 0.01.

The results of the research showed that the most common images of people dressed in uniform, was organized by the university's rules on media exposure every time. Representing an average 3.78 by most of the media, the Internet (website) and found most of the magazines. Opinions with the visual presentation of the students were dressed in uniforms, organized by the University in the media and in the behavior of the students wear uniforms that are regulated by the rules of the university level. The hypothesis testing were as follows : 1. College year, field of study, the university, GPA. and monthly income of the family differenthave dressing complying with the university rule different. 2. Exposure to information concerning dressing complying with the university rule positively correlated with dressing complying with the university rule. 3. The opinion on the content presented about dressing complying with the university rule that they see in the media positively correlated with dressing complying with the university rule.