Appropriate Marketing Model of Farm Hug P. Ubon Entrepreneurship in Ubon Ratchathani Province

Abstract

        This article was studied about the marketing Agro-tourism development of Farm Hug P.Ubon, Ubon Entrepreneurship in Ubon Ratchathani Province. The important of marketing operation for Agro-tourism must respond the needs and satisfy for target tourists and conscious the significance of appropriateness of factors affecting operations for Agro-tourism, as follows:

1. The operation process of Agro-tourism entrepreneurs.


2. The 7Ps of the marketing mixes which are combined of product, price, place, promotion, process, physical evidence and people.


3. The success of agro-tourism is to create additional incomes which are important factors to create the appropriate model of marketing Agro-tourism development of Farm Hug P.Ubon Entrepreneurship in Ubon Ratchathani Province.