A Development of Creative Community-based Tourism to Promoting Tourism in Less Visited Area: Sa-Som Community, Na Pho Klang, Khong Chiam, Ubonratchathani Province.

Abstract

The present work, a qualitative research , aimed 1) to study the community potential to
manage community-based tourism in a creative manner and 2) to propose the guidelines for the
community-based tourism suitable to promote tourism in the less visited areas of the Sasom
community at Tambon Naphoklang in Khongchiam district of Ubon Ratchathani province. The
samples used in the research were thirty individuals concerned with the creative communitybased tourism development. The research instruments were a semi-structure interview and a
small group discussion. The research findings were as follows. 1) Tourism resources in the
community were readily available for the creative community-based tourism, and those involved
primarily lacked knowledge and understanding of the creative tourism. 2) The following were
the guidelines for the development of the creative community-based tourism in the Sasom
community: development of knowledge, development of products, development of tourism
activities, development of the story tellers, development of online marketing, and follow-up
and evaluation.