Mr. Service Quality Influencing Loyalty of Loan Service Users Of Krungthai Bank Public Company Limited Roi Et Branch

Abstract

Abstract

This research aimed 1) to study the service quality towards customer loyalty of Krung Thai Bank Public Company Limited, Roi Et Branch. 2) to study the relationship between service quality and customer loyalty  loans of Krung Thai Bank Public Company Limited, Roi Et branch. were used to randomly collect data from  385 customers from loan users of Krung Thai Bank Public Company Limited, Roi Et branch. The method of data analysis is based on percentage, mean, standard

deviation results and multiple regression analysis.

The results of the study showed that the service quality had a positive correlation with the customer loyalty of Krungthai Bank Public Company Limited, Roi-Et branch, at a very high level. When considering each aspect, it was found that the response aspect to the service recipient was the most followed by the concreteness of the service. and attentiveness to service recipients statistically significant at 0.05 summarized in the model equation. = 0.318Z1 + 0.276Z2 + 0.297Z3