Work Motivation and Organizational Commitment Affecting Performance Efficiency of Personnal in The Cooperative Promotion Department in the Northeast

Abstract

The objectives of the research were to study work motivation that affected the performance of personnel in the Cooperative Promotion Department in northeastern Thailand, and to study the organizational commitment that affected the performance of personnel in the Cooperative Promotion Department in the northeast. A total number of the samples were 300 employees: government officers accounting for 68.33 percent, fulltime employees accounting for 19.34 percent and government employees accounting for 12.33 percent.  Statistics used in data analysis were frequency, percentages, mean, standard deviations, Pearson's Correlation coefficient and multiple regression analysis.

            The research findings were as follows. The work motivation factors including achievements, responsibility and advancement positively affected the performance efficiency of personnel in the Cooperative Promotion Department in Northeastern Thailand. The organizational commitment was positively correlated to the performance efficiency of personnel in the Cooperative Promotion Department in study. It was found that assigning responsibilities appropriately to the position, having clear criteria and indicators for evaluation, fair salary and position promotions, promoting learning, taking care of welfare and well-being of personnel could motivate work and make personnel feel engaged in the organization.